A Case Study of Shangri-La Hotels Essay Example | Topics and Well Written Essays - 4500 words

A Case Study of Shangri-La Hotels - Essay ExampleTerrorism is a major(ip)(ip) threat for Shangri-La operations.1.2 Economical Chinas economical environment is experiencing growth. The countrys growth is due to the success of Beijings stimulus package. government activity relaxation of travel restrictions and the rising urban incomes makes the country an attractive market for the hotel industry. Chinese domestic and outgoing travel has increased in Europe and the US economy is experiencing financial crisis and economic downturn. Unemployment is senior high and stack are tightening their belts. Fiscal stimulus package which was recently approved is needed to contain the deteriorating worldly concern finances. Performance of the auto industry, which is the countrys major employer, is currently experiencing setbacks. An economic recession and high unemployment state will greatly affect the performance of Shangri-La hotels in the region.1.3 Social/ CulturalThe Beijing Olympics of 20 08 is a major warp of the countrys foreign relations. It creates camaraderie among nations and puts China in the centre of event. The Olympics boosts the culture the Chinese people as good as opens up the country to the rest of the world. Although the standard of living in China is not make up between rural and urban regions, investments in the cityscapes gravel created urban migration and rising income.Residents in Europe love a standard of living comparable to most develop countries which is due to decades of solid economic growth. The economic growth is funnelled into the development of a stable social structure. Governments are addressing the challenges posed by an aging population. The fundamental law of European Union creates a single market that brings in younger, working age population.US citizens have a high standard of living and greater... This essay discusses the success of Shangri-La in Asia, that derriere be an effective formula for successful ventures in differen t parts of the world. As a company that aims at competing at a global scale, Shangri-La bay window be a leading rival of major players in the industry. The company has more opportunities to create a diverse range of products and services. The Spa business can scram more profitable as the population of develop countries age and as people become more health conscious. The researcher aims to provide a comprehensive analysis of various business, marketing and tender resourcement strategies, that led Shangri-La business to success and provide some recommendations on the topic. As for the corporate level, it is recommended by the researcher that the company would exploit the growing market of China through additional projects on regions with high economic activity and tourist traffic. China is expected to grow in the years to come and the accept for hotels would also grow. The European and American market is experiencing economic downturn. It is not recommended to focus the organisati ons expanding upon in these areas because of its economic uncertainty and lack of attractiveness. The researcher then concluds that a market presence can be the primary aim for projects existing in the area. It is also recommended that the company would consider backward consolidation strategies that would acquire travel agencies in order to boost the companys capabilities of attracting more guests.