Mcdonalds Marketing Communication Strategy Assignment

Marketing Communications Strategy – Our Marketing Communication Strategy will be mainly focussing on advertising and personal selling in the marketing communications mix, with a television commercial for advertising and in store marketing for personal selling. – The television commercial will be a short introduction of our product with associations of the season, surrounded with the McDonald feelings and sounds which come always with their commercials. The in store marketing consist of billboards in the stores of the new product and, which we think is very important, trained cashiers who are asking every customer, after they made their order, if they want to add the ‘Vla’ to their order. – We choose television because it’s relatively cheap to reach a very large audience. We think is important to let the whole country know about our product (product awareness). This product is for everybody in the Netherlands, although some segments will be pur chasing it more than others (families for example).With television we can bring the associations of the season with our product, which is valuable. We do not use television for direct-response purposes, but want to let the customer know about our product and make them curious. The next time they step into a McDonald’s branch they are aware and curious of the existing of the product and that will result in a higher chance that the customer purchase the ‘Vla’. – Furthermore we choose in store marketing because it’s a very effective and cheap way to let McDonald consumers purchase the ‘Vla’.We use it to reinforces the television commercial, because customers already notice the existence of the product, maybe are already benevolent to try the new product. If they see the product on billboards in the store and thereafter are asked proactively to them if they want to try the new product the chance that they will purchase the product will incr eases substantially. Now we can speak of a integrated marketing communication mix for our product. Summarize the main features of all the company's products. State what other products your company produces, and describe briefly where the new product fits into your existing product line. To start with, the products of McDonalds are fast food products which have consistent quality, are easy deliverable and consistent across all markets in their taste and their range of products. – McDonalds have a broad scale of products. The main food product is the hamburger. They serve it in different variants. Fish burgers, chicken nuggets, salads and fries complement the main products. – You can pick menus of these products, which comes with drinks or milkshakes. The Happy meal is worth mentioning, which is the popular menu for the kids. – Relatively new for McDonalds are the breakfast products. Then you have the Dessert products, where our product fits perfectly into. â€⠀œ If you look at the temporary Desserts of McDonalds we differentiate the McFlurry, Apple pie, Donut, Sundea Ice cream, Chocolate Muffin, Softice and Fresh Fruit. – We think our product ‘Vla’ will perfectly fits into the range of Dessert products McDonalds is serving at the moment. It a totally other product then the contemporary Dessert McDonalds serve. But more important: it’s already a popular, traditional Dutch, dessert and serving it in the McDonalds will be valued by the customers in different moods.Like customers who eating a menu and love to finish with the ‘Vla’, customers just walking by and order a ‘Vla’ for on the way and also not to forget: the kids will love the (smaller sized) Vla in their Happy Meal. It’s a healthier alternative then the other contemporary products except the fresh fruit. So parents are also more likable to choose this dessert for their children instead of the other more fat making desserts . SWOT Analyses: Strengths – What do you do well? – Holiday season associations – Bringing a typical Dutch dessert – Good quality/price ratio Good products in the McDonald’s strategy of serve worldwide similar products with in addition serve in every country local products that are influenced by the local kitchen. Our product is the local product influenced by the local culture. Weaknesses – What are you not so good at? Where might you need to improve? – Only holiday season (for the test phase, if it will succeed we will bring more seasonal Vla’s) – High cost of marketing with our form of marketing communication, the television commercials. Will we generate enough revenues from the dessert? – If we don’t capture the market, we will fail in advanceOpportunities – What's coming that might be an opportunity? – The timing of our product, in the season of ‘Sinterklaas’ and Chrismas. â €“ To convince tourists that they must try the traditional product ‘Vla’ as their Dessert. – Make our product ‘the’ traditional product of McDonald’s, which will be a classical McDonald Dessert in the next decennia. Threats – What's coming that might cause you problems? – Cannibalize the present Desserts of McDonalds that are available in the Netherlands. – Bring a product that is similar with products in supermarkets (Albert Heijn, Dirk van den Broek, C1000 etc).

Art on Japanese Art History Essay

How can the artistic medium one chooses to use to express oneself determine whether or not it is truly art? While digital artists’ artistic ability is often questioned and the credit is given to the computer being used, the art itself springs from the mind of the digital artist. I can say this with personal fervor: Digital art is truly in essence a form of art that merely takes advantage of the innovations of modern technology. Digital Art isn’t computer-generated. While it might involve using tools offered by specialized computer programs a computer doesn’t do the thinking for you, and the creative ideas put forth are of the artist’s mind. Digital artist’s only use computer tools to convey their designs, all of the creative credibility should be given to the artist himself. Should the canvas the Mona Lisa was painted on be considered the creator of the masterpiece or rather Leonardo Da Vinci? Painters that stick to canvas are limiting themselves to the paint they use and the cotton woven fibers of their canvas. Why purposely choose to ignore the modern day tools that are given to you and condescendingly look down upon those who choose to utilize them? Over the years, I have spent a lot of my own time experimenting in the depths of digital art. Many times, I have used the computer as a medium for self expression; from creating to pictures on Microsoft paint as a child to experimenting with specialized software such as Adobe Photoshop. I have a deep and passionate love for creating and expressing myself through artwork on the computer. I one day aspire to have a profession in the field of digital art, such as a Graphic Designer. Because of this, I am very offended by the comments I hear from â€Å"traditional artists† that condescend digital art for its use of the computer as the artistic medium. When I hear comments that degrade digital artwork to computer-generated images, as though the computer itself designed the art I feel enraged and cheated. The other day a friend of mine ignorantly explained to me that she could, given the proper software, create her own masterpiece without any prior experience in digital art, as though anyone if given the proper software could instantaneously create masterpieces, when really there is so much more to digital art than computer software or the computer itself. It’s about one’s individual artistic talents. To me that would be the equivalent of saying that if I were given a canvas and a paintbrush I could instantaneously create a masterpiece, which I know is false and ignorant. Art is â€Å"the use of skill and imagination in the creation of aesthetic objects, environments, or experiences that can be shared with others† (Britannica). Digital art is a general term for a range of artistic works and practices that use digital technology as an essential part of the creative and/or presentation process. There are many different employment fields in digital art. A couple of examples are graphic design and web design. Graphic design is the process and art of combining text and graphics and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication. Famous Graphic Designer, Milton Glaser, says â€Å"to design is to communicate clearly by whatever means you can control or master. † A graphic designer would meet with his/her clients and discuss the type of visual communication the client is interested in. The client may provide a general idea for the design, but the creative options are left for the designer to decide how to best portray the message of the client. The designer would then either sketch out a design to scan on to the computer for further alterations or go directly to the computer software in order to design the desired product. The designer would then verify with the client for satisfaction of the product. Web Design is the art and process of creating a single Web page or entire Web sites and may involve both the aesthetics and the mechanics of a Web site’s operation although primarily it focuses on the look and feel of the Web site – the design elements. â€Å"To be effective, the interfaces for online information systems must be as rich and flexible as the physical environments they replace. They must not only supply a direct path to reach the users goals, but must be able to accommodate different approaches to the task. This means that the interface design must not only organize the content for easy access, but must incorporate the right combination of technologies and interaction techniques to allow the user to work in their own style† (Quesenbery). A Web Designer would be sought out by a client in need of assistance in designing a website or website layout, usually for advertising and communicative purposes of the client. Like in Graphic design, the client may provide the designer with a general idea or guideline for the product, however, web designers must understand the dynamics of coding and html. Traditional art is understood to include things such as paintings, sculptures, and hand-drawings; basically any art which involves physical activity, usually of the hands. Famous Traditional Artists include: Leonardo DaVinci, Vincent Van Gough, and Andy Warhol. These artists use drawings and paintings as their forms of self expression which led to their innovative masterpieces: the Mona Lisa, Starry Night, and Pop Art, respectively. Traditional artists often look down upon the usage of the computer as the creative medium utilized when expressing oneself in art. Some believe that using a computer negates the creative ability of the artist and is the less credible form of art. Using computers in order to create art is sometimes seen as the easier method involving little artistic ability. â€Å"For artists diving into a new technology, it is a triple short-cut to mastery: you get a free ride on the novelty of the medium; there are no previous masters to surpass; and after a few weeks, you are the master† (Brand). There is a certain type of beauty in a hand-painted piece of art. The same is true for a masterfully drawn illustration. For this there is no substitute. Traditional art is the oldest form of art and could be considered the foundation of art. Many people consider this form of art to require the highest level of skill and creative ability, and that there is no other type of art form that can surpass it. There are a large number of people that believe this form of art is most vital, and that digital art simply shouldn’t be considered art due to the use of technology rather than their hands. Opponents of digital art argue that there is no skill in â€Å"pointing and clicking† on a computer screen. â€Å"I would rather choose the painting of a monkey over anything generated electronically, because I am more fascinated by the direct evidence of a mind at work than I am by the output of machines† (Glenn). Because of this belief, there is a good bit of animosity between the two different sects. Traditional artists feel as if they are protecting art in its truest form, whereas digital artists feel as if they are exposing the world to a newer and more advanced form of art infinitely full of possibilities. While traditional art is the older and more revered art form, that doesn’t mean that digital art is any less of an art. Both art forms require talent, precision, technique, and creativity from the artist. Digital artists are just as legitimate of artists as traditional artists. It is simply ignorant and petty to distinguish digital art as separate from true art in essence. Yes, computers are used as the medium for expression, however, like previously stated, that doesn’t mean that the computer creates the ideas and designs. The designs and creativity come from the artist and the computer is simply another way to release the idea from the artist’s mind, similar to a piece of paper or canvas. Digital art should be just as revered as traditional art because the amount of creativity and artistic ability is equal in both forms.

Power of the Few Essay

The three articles to be tackled by this essay discuss the presence of a power elite, a term coined by author C. Wright Mills.   The articles talk about how the power elite emerged and existed, who comprises it, and evidence to prove why these people are, in fact, the few who hold power in America.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The first article is C. Wright Mills’ The Power Elite wherein he argues that the power of the elite is not derived from their individual attributes but from three societal institutions, specifically the economy, politics, and the military, where power is actually concentrated (332).   To support this argument, Mills points out that there are extraordinary men who are heads or are in command of major social structures and are in the position to make decisions that will have great consequences affecting society (332).     He goes on to point out that even if these men do not make decisions or act for their institutions, such is actually an influencing act in itself (332).   And who are these men who govern the three major institutions of society? They are â€Å"the wealthiest, most celebrated, most powerful†¦[with] resources of men, women, and money†¦and mass media focused on them† (336).     Mills then presents two points of view regarding the existence of powerful elite: those who do not believe that power elite exists and those who believe that it exists only because historical situations show that decisions are being made but the average and ordinary citizen did not make that decision (333).   However, Mills then argues that there are institutions that do in fact unite the decisions made and the historical events that show those decisions (334).   And even if one will argue that society is also ruled by religious, educational and familial institutions, Mills concedes that although these institutions are present and working in society, they are just but the means of the big three[1] to legitimize its power and decisions (334).   In fact, Mills argues that if the smaller institutions do not go about the path laid down by the big three, then the big three can always do something to change the structure of smaller institutions so as to fit their plans and decisions (334-335). In the end, Mills wraps up his article with the conclusion that there are those extraordinary men in the three biggest influential institutions in society that dictate its course and that although they are not solitary rulers (333), it is only through them that power â€Å"can be more or less continuous and important† (336).   And these men are so powerful that their wills are followed and realized even if others resist it (336).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The second article is Diversity in the Power Elite by Richard Zweigenhaft and G. William Domhoff, wherein the authors concluded that â€Å"power elite is more than a set of institutional leaders† (338).     The authors attack the view of C. Wright Mills that society is not pluralistic and that it is controlled only by a handful through a research on whether the three major institutional hierarchies have become diversified over the years since Mills’ theory.   And the answer is yes.   The authors’ research showed that the power elite have been diversified through the presence of more women and minorities (339). The research further shows that although there is diversity in the powerful, there are many things that have not changed.   For one, the core group of the elite is still predominantly Christian white males and many groups that contributed to diversification remain underrepresented (339).   Two, â€Å"high social origins continue to be a distinct advantage† and those who are able to penetrate the major institutions play the game according to the rules that have been followed since time immemorial (339). Lastly, the acceptance of diversity was only a result of   â€Å"pressure from activists and feminists† (339).   The article further discussed that although there was diversification in the power elite, the diversity only ends with the gender or race of the person.   In fact, diversity strengthened the power elite even more because it â€Å"held the same values and perspective as those who are already in power† (340).   In the end, diversification did not disprove the existence of the power elite, as enunciated by Mills, but only expanded its membership.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The last article is by Louis Desipio and Rodolfo O. De La Garza entitled Forever Seen as New: Latino Participation in American Elections wherein it proposes that the growing importance of the Latino electorate in American elections is a result, not of Latino mobilization, but of following an Anglo pattern where the more educated and economically advantaged are the ones who vote (346). The article presents the impediments to a more active Latino electorate: being young, less well-educated, low incomes, and not being American citizens (343, 344).     These impediments have been remedied somehow by the emergence of â€Å"new cadre Latino elites and new institutions† comprised of young and well-educated Latinos (345).   This new cadre exposes Latino issues which enable politicians to address them with more knowledge (345).   As a result, although development in Latino participation will be slow, the new cadre will prove to be influential as it is the voice of the Latino community.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   With the three articles read and analyzed side by side, the most and key concept is power elite.   Mills defines the power elite as the concentration of societal power and influence in a few.   It is often comprised of the highly educated and wealthy people who occupy high posts in either the economic, political or military institutions. The article of Zweigenhaft and Domhoff   proves that although there is a move to further diversify the power elite, there is still only a handful who dictate the course of society as the newcomers hardly have proposed major changes, and in fact settle for playing the game the way the power elite has played it ever since.   The article of Desipio and De La Garza is not any different since it discusses the concentration of Latino electoral participation in the young and well-educated.   At the end of the day, Mills’ concept has expanded but not altered in any way.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   With the three readings main theme of power in the few, I was awakened to the possibility that there really might be just a few people who are running our country through the economy, politics, and the military.     I realized that family, education and religion are not even major powerhouses but do play some role in putting the power elite in their positions.   Those who are wealthy and had the opportunity to graduate from ivy-league and other elite schools are perceived as the people who know a lot and could probably make the right decisions for the country. As a result of this thinking, they are placed in positions that take the correct actions for their institutions.   But I cannot entirely concede that that diversification has not changed anything in the power elite and that the newcomers have not changed anything in society.   Gender and racial issues are core agenda in society today although it must be noted that minorities are still that: minorities.   It is still the rich, the smart and the popular who are in a state of power and influence.   How else can you justify Arnold Schwarchenegger   winning the gubernatorial seat? [1] Economic, political and military institutions

Annotated Bibliography Essay Example | Topics and Well Written Essays - 1000 words - 1

Annotated Bibliography - Essay Example The book is necessary for novices in rock music or those searching to understand the richness of rock music from drumming, playing guitars, music composition and performance, based on the 12 highlighted bands. By examining the various rock artists, the writer takes the reader through different rock compositions and examines how they vary from one artist to the other, which portrays the varying styles in progressive rock. Riley, Glenn (2004) Progressive Rock Guitar. Van Nuys, CA: Alfred Publishing. The author is an experienced guitarist, having started playing at the age of twelve, and since 1991, Riley was a teacher and a performer of rock. The author is also renowned for authoring other books published by the National Guitar Workshop; as a teacher and a performer, Riley offers a concise examination of guitar techniques in rock. The author opens up music and various guitar techniques in covering a comprehensive approach in progressive rock guitar. However, the author assumes the read er is aware of music notations, the major scale and its modes, theories such as diatonic harmony and overall construction of codes. Riley offers a concise insight into guitar playing and its variations across the rock music genre. The book is an important guide to understanding guitar techniques in progressive rock from an experienced rock performer and academician. Macan, Edward (1996) Rocking the Classics: English Progressive Rock and the Counterculture: English Progressive Rock and the Counterculture. NY: Oxford University Press. Macan delves deep in examining the reasons behind the vibrancy of rock shows today, the fantasied literature associated with rock, the growing fascination in rock considered to have relations with science fiction. This is because most rock artists use science fiction –inspired images and sonic landscapes in most of their rock albums. In this approach, Macan goes into details in covering a wide range of aspects including the visual art elements por trayed in rock album covers and rock’s conceptual themes and lyrics. Importantly, the author goes back to the bohemian English culture in tracing the history of progressive rock and how rock gained popularity in Europe and North America. The broad approach makes the book a worthy text in understanding the history of progressive rock. Holm-Hudson, Kevin (2002) Progressive Rock Reconsidered, London: Routledge. The author offers a concise collection of various essays in inquiring into the history of progressive rock. The edited essays offer an understanding of the manner in which fans and critics view it. Though the author accounts for the manner in which critics have faulted progressive rock, he confirms that most rock stars have successfully integrated elements of classical style in most of their performances. The book is too technical in using rock terminologies, making it a true reference for researchers in rock music. Hagarty, Paul and Halliwell, Martin (2011) Beyond and Be fore: Progressive Rock Since the 1960s, London: Continuum International Publishing. The book details the roots of progressive rock in linking its development to fusion of styles such as the earlier rhythm and blues and the 1970 genres. The authors offer a comprehensive account of all aspects of progressive rock, which include politics, theatre, music and words. The authors in this approach shed more light on a misunderstood phase in the history of

Development in Japan and China after WWII Essay

Development in Japan and China after WWII - Essay Example For along time Mao was a leader of Chinese people and their ideological tutor. He announced the policy of "leaning to one side" meant commitment to the socialist bloc. According to the socialistic economic model the transformations were made in the economic and social life of China. The citizens of China were divided into four social classes namely workers, bourgeoisie, peasants, and national-capitalists. The four classes were ruled by the China Communist Party (CCP) leading by the Chinese working class. In 1945 the territory of Japan was occupied and placed under international control, but in 1952 the Treaty of Peace granted Japan with full sovereignty. It should be mentioned that the level of influence between Japan and the USA was less than in China-USSR relations, and that is why the political priorities of Japan was free from strict ideological obtrusion. So, the outcome of WWII changed the political priorities of both countries, as well as their political ideology, which had a great influence on economic growth and development of China and Japan. The economy of Japan is often characterized as a "Japanese miracle". This extensive economic growth made it possible to recover the economy in a short period of time. From 1950s the governement of Japane had supported the extensive economic development which resulted in a first-rank economic power of the country. It should be noted that the economic miracle was impossible without the government considerable freedom aimed to oversee economic development in the long term. Through extensive state investment and guidance, and with a support provided by technology transfer from the USA, Japan rapidly rebuilt its heavy industrial sector (almost destroyed during the war) and agreculture. In contrast to Japan, the territory of China was not occupied, but the communist ideology, imposed by the Soviet Union, played the same role as an occupation (Sholler, 1997). China adopted the Soviet model of economic development based on a five-year plan. The model of the Soviet economic and technical ass istance was expected to play a significant part in the implementation of the plan. In contrast to industrial Japan, the urgent need for China was agricultural sector of economy. According to the post war census (1953) the population of China was about 583 million, and to solve the problem of famine the government of Mao started the process of collectivization. Despite internal disagreement of collectivization, which at least for the time being was resolved in Mao's favor, preliminary collectivization was 90 percent completed by the end of 1956. In contrast to Japan, Chinese government provided the policy of nationalization of banking, industry, and trade. Private enterprises in mainland were virtually abolished. China had a one-party democracy, but the formal existence of certain liberties was useless because they were not exercused in practice The post-war settlement transformed Japan into a genuine constitutional party democracy, but, extraordinarily, it was ruled by a single part y throughout the period of the "miracle". (Fairbank, 1986). So, taking into account the first post war decades it is possible to say that China and Japan developed different sectors of economics: China needed a strong agricultural sector, while Japan developed industry and banking sector. To some extent these similarities were caused by the post

A real world example of how science has been misused and report on the Essay

A real world example of how science has been misused and report on the subject - Essay Example e modern information technologies, which are obviously the by products of the growth of science, are very effectively employed by governmental agencies and the international bodies of administration. But, it is alarming to note that information technology devices are so effectively used by terrorists and criminals as well all over the world, which obviously is a serious misuse of science and its development. Two major areas where science has made drastic changes are in the fields of nanotechnology and information technology and there is no doubt that these are two areas where its misuse takes dominant forms. Between the two, scientific develops in nanotechnology assumes greater significance as many of the scientific inventions that led to the making of atom bombs, nuclear weapons and other weapons of mass destruction has posed great threat to international peace and security. My attempt in this short essay is to deal with the misuse of science with regard to nanotechnology. Nano-science and Nano-engineering form the basis for nanotechnology. Nano-technology applies to many fields and its misuse can turn human life into misery. Developments in nanotechnology have given rise to the formation of new atomic and nuclear weapons. When Albert Einstein developed the theory of mass-energy equivalence, E=MC2; no one thought that it would pave the way for a nuclear age. But the atomic bombings of Hiroshima and Nagasaki by the United states during the second world war (August 1945) was a shock to the international community and from then onwards we do find an international competition among world nations to be nuclear powers, and many have attained nuclear power so far. The great amount of funding spent on nanotechnology and related fields (very often in the name of national defense) by world nations is quite shocking. A research conducted by US nanotechnology consultancy revealed that â€Å"the total spending on nanotechnology R&D worldwide exceeded $8.6 billion in 2004. US

Stand up meetings in agile software development Dissertation

Stand up meetings in agile software development - Dissertation Example It involves adapting to changes continuously and delivering of software product (Strode et al., 2009). Agile software process is iterative and incremental with high communication level and customer involvement (Schwaber and Beedle, 2002). In an early paper that defined agile software methodology, it stated that the â€Å"... methodology involves modification and improving requirements through collaboration with cross functional teams to encourage organisation teams in the process of developing the software† Schwaber and Beedle, 2002). The proposition of Takeuchi and Nonaka (1986) concerning Agile Software Development involved encouraging the proximity of team members and verbal communication to create a robust quality framework. The proposition of Takeuchi and Nonaka in promoting Agile software development were based on: 1. Flexibility: A system where different software development processes can be modified to meet the new changes in the software development process. 2. Unity of Purpose: All the parties in the software development process had to be committed to a single vision and mission. And they had to get updates on a regular basis. 3. Coordination: All the different units had to work with each other to attain results at every point in the software development process. These are the main components and elements of Agile Software Development. ... Constant communication and constant interaction is a central feature of Agile Software Development approaches and systems (Fowler, 2012). Schwaber and Beedle (2002) argue that in order to maintain unity of purpose and enhance the holistic nature of the software development process requires the exchange of information and constant interaction between the team members Daily stand-up meetings are a major practice organisations used by agile teams to facilitate the regular exchange of information (Schwaber and Beedle, 2002). Stand-up meetings are daily meetings that are held to provide status updates to team members in Agile Software Development projects (Fowler, 2012). This involves quick updates and a summary of activities that were conducted in the previous day (Fowler, 2012). They are conducted on a daily basis and they last for between 5 and 15 minutes (Fowler, 2012). In agile software development, these stand up meetings are carried out to enable participants in the software develo pment process share views and information on: 1. What was accomplished the previous day. 2. What will be accomplished in the current day. 3. The obstacles faced and how the obstacles will affect the day's work (Fowler, 2012). It is a daily routine that is held at a specific time and same place. Stand-up meetings are therefore an essential part of agile software development and promote constant interaction and the holistic development of software (Stray et.al 2012). Although stand-up meetings are a commonly used practice in Agile Software development, it is not quite clear what their benefits and drawbacks are. Should teams accept the practice without knowing its actual importance and the limits of its effectiveness? This is a question that leads to the next stage of

Chemical Engineering design of a operation unit Essay - 1

Chemical Engineering design of a operation unit - Essay Example In chemical engineering, unit operation is the basic step in any separation process. Unit operation involves initiation of physical changes such as evaporation, crystallization, filtration, and separation among other physical processes. This paper involves a design of one operation unit for CO2 adsorption from flue gas of power plant. The adsorption process would make use of activated carbon, a source mainly from fuel substances in the mining industry, and it will be based on physical adsorption mechanism. Physical adsorption involves electrostatic attractive interaction of opposite charges and the idea of weak Van der Waals forces. It is chosen over chemisorption process because it uses lower enthalpy of adsorption, which is between 8-20 kJ mol-1 against 40-800 kJ mol-1 for chemisorptions. While activation energy in chemisorptions is small, it is zero for the physical process. Another factor considered is the low temperature of occurrence in physical adsorption, which depends on boiling point. Physical adsorption also allows the application of more than one layer that is adsorbed while chemisorption allows the chance of only one layer. Flue gas can be obtained from the combustion of a petroleum fuel such kerosene. The capture of carbon dioxide from power stations has increasingly become a key issue in research. CO2 separation is a benefit to the chemical industry, where CO2 is used for many purposes such as the production of methanol, urea, metal bicarbonates and carbonates. The concern on the production of CO2 is enhanced by the issue of global warming. Various capture approaches are typically applicable (Hicks et al. 2008). These approaches include membranes, cryogenic, absorption, and adsorption among other approaches. In this paper, adsorption process is used as the preferred approach in the gas separation process. Adsorption process of carbon dioxide gas

Project Managment Essay Example | Topics and Well Written Essays - 1000 words - 2

Project Managment - Essay Example The activities follow a systematic order according to priority needs while coordination among them is profusely maintained. Distributing the tasks among the project staff is important as this will simplify the activities. Once it is done, collection of articles is conducted in order to proceed for sorting them out. Managing articles is more essential than photo collection as articles are undoubtedly the main focus of the magazine. The project manager (PM) should depend on the shortest time. This will make him organize and systematize activities for a successful and early completion of the project. Besides, coordination among the people in the project is important and the PM should motivate his team for it. Both CPA and WBS frameworks are important for a project. However, WBS as a top-down model can assess only from the top management point of view that may ignore activities happened at lower levels. But CPA is adequate in detailing the activities. Circle and arrow diagram also aptly shows the project details. Significance: WBS, OBS and CPA are essential frameworks that help the project manager to explain people involved in the project about the project details. It is the responsibility of the project management team under the PM to do a WBS or CPA. The University magazine project contains top-down and bottom-up approaches for identifying and organizing the project activities. CPA framework studied the critical issues of the project and prioritized the tasks accordingly. WBS and OBS frameworks are adopted in order to break the project down into smaller segments. The University magazine project adopts CPA, WBS and OBS tools for proper planning and scheduling. These tools divide the project into different smaller segments, which results in speedy development of the project. The new project is expected to update the standard of the university magazine to a

Film Music Appreciation Term Paper Example | Topics and Well Written Essays - 750 words

Film Music Appreciation - Term Paper Example Film scores before the 1930s were not sophisticated enough compared to what is being experienced now. The technology at that time limited music in film, motion pictures were soundless. In theaters, to enhance the experience of plays, producers included playing piano and other musical instruments to match up the scenes in the play. The development of music score started in the 1930s, at this time classical music was commonly included in the film. The following decade, 1940s, saw the inclusion of music score in films to improve the characters and plots in the film. During the half part of 20th century, 1950s, music score became symphonic. Music composers were intrigued with including different genres of music in film and Jazz was one of them since it was cheap to compose. In the 1960s, more advancement in the field of film score was witnessed in the form of including rock music in a movie as a sound track. In the 1970s, composers of film music focused on perfecting the techniques of fi lm score in movies. From the 1980s, through the 1990s on to the 21st century, tremendous developments have been achieved. In particular, composing of music has taken a new dimension. Currently composing of film score is not only limited to orchestras, but synthesized sounds have become a common inclusion in films. It has become cheap and faster to compose film scores since through technology one person is capable of producing music with various instrumental sounds at a shorter time (Wierzbicki 36). The film director is highly instrumental when it comes to the time of defining the function of a film score in a particular film. The main function of a film score is providing the movie with music. The music is necessary in that it helps in the exemplification of a scene. Source music is included in the film with the objective of making the characters react to it. The reaction is through a character playing music or in a different case the characters hearing

Social networking Essay Example | Topics and Well Written Essays - 1000 words

Social networking - Essay Example On the other hand are those who use these websites in a negative manner to commit deviant acts. Due to different types of users, social networking websites have proven to be both advantageous as well as disadvantageous for the society. The two main benefits of using social networking websites that will be discussed in this paper include educational benefits and benefit of self expression and the downside of using social networking website is the concern for privacy. Body One of the major benefits obtained by the community from using social networking websites is the benefit of education (Derrick, 2008, p.45). Social networking websites have provided several benefits to the field of education and the stakeholders of this field. Students use these websites to connect with other school members and classmates to discuss different assignment and solve problems related to school work and they are involved in connecting with their team members to discuss team based projects. When social net working websites were not available, students had to stay late at libraries and had to wait for a long period of time in order to connect with their teachers. ... The article even stated that educational institutes can assist their students in using these avenues in the best possible manner and in the right way. He even discusses the various advantages that social networking websites offer to education. For example: art work can be published on these websites and then can be discussed in classrooms. Social networking websites are not short of any concerns; still the number of people joining these web based spaces is increasing on daily basis. These numbers have increased to the point that these social networks are being referred to as nations and states instead of online web pages. One of the main reasons of increase in popularity of these web pages is that these portals provide an avenue to individuals to express themselves in front of the public. The benefit of self expression obtained through these websites has especially been exploited by teenagers and even those who fall in the category of young adults (Derrick, 2008, p.45). These network s assist individuals in building new relationships, strengthen old ones and express one self. These networks assist individuals in developing and polishing various skills that are highly demanded by organizations of the 21st century, these skills include communicational and interpersonal skills. Before the existence of these web portals, people used to buy web spaces to express themselves and sell themselves to the public. Since the invention of social networking websites, people have been able to display themselves and their abilities without paying a penny for web space and these spaces do not require complex html codes that were required previously and only computer literates had the ability to write these codes. The main

Farewell Address Analysis Essay Example for Free

Farewell Address Analysis Essay In 1976, former United States President George Washington delivered one of the most meaningful and talked-about Farewell Addresses. The Address was a combination of his personal thoughts on his presidency, as well as a warning and advice to the people of United States. Washington begins by telling his countrymen that it was originally planned to be delivered four years prior when he thought of retiring as president of United States. However, feeling that he is obligated to answer to the needs of the very people who elected him to his post, he decided to extend his presidency. Washington knew that his retirement would cause a lot of concern and anxiety among his fellow Americans and so he builds their confidence, and at the same time, warns them about the dangers of sectionalism, political factions, and foreign alliances. Sectionalism Washington stresses the need for unity throughout his Farewell Address, saying that this where the true success and liberty of the country depends on. He also warns against sectionalism; that is, having a state-centric rather than a Union-centric mindset. He further calls on to the American people to continue defending the Union against possible attacks from other countries who seek to destabilize the government. In addition, Washington warns his countrymen against misleading ideas propagated by the government’s enemies that United States is too big a territory to be handled by just one administration. He underscores that this seemingly large and fragmented territory can be bound by unity and cooperation. He reminds the people that regardless of the state they live in, or the regional boundaries that exist between and among them, they are, at the end of the day, all Americans. Thus, everyone should play his or her part in keeping the Union intact. Political Factions Another aspect that Americans should be on close guard, according to Washington, is the existence of political factions which seek to weaken, and later on overthrow the government. He points out that while people advocating political factions may seem to have reasonable arguments, they are ultimately doing it for personal, and oftentimes, greedy motives. Washington also alerts his fellow Americans that these people might use government policies or exploit certain provisions of the Constitution to carry out their selfish plans. He continues to warn the people about the dangers of having political parties in any government. He argues that political parties have always been viewed as enemies of the state because of their tendency to amass great power to destabilize the government or hit on their political rivals. While political parties may be useful in other forms of government, they are not necessary in a democratic government such as the United States. Foreign Alliances While Washington encourages the people to treat all people and all other countries with utmost respect and avoid engaging them in battles or disputes, he warns them against establishing long-term or permanent ties with foreign governments. This, he says, develops unnecessarily strong attachment to other countries which might negatively affect the government’s ability to establish sound foreign policies. Throughout this Farewell Address, Washington regards the American identity in the highest possible level, and calls on the people to continuously defend and protect this. His personal love of his country was also evident in his Address through the warnings and advice he issued to his fellow Americans. Moreover, his personal love for the country was evident in the contents of the Address. He did not leave without making sure that the country is strong and that the people are even stronger to take good care of it.

Since X Ray Was Discovered Health And Social Care Essay

Since X Ray Was Discovered Health And Social Care Essay Since x-ray was discovered by Roentgen in 1895, its medical application has grown to be a fast and dynamic imaging modality. Todays imaging department consists of an impressive array of diagnostic and therapeutic devices from x-ray machines, CT Scan, PET Scan, linear accelerator, which mainly use ionizing radiation for diagnosis and treatment of illnesses; and with the addition of ultrasound and MRI that use sound waves and magnets for diagnosis instead of x-rays. Thus, radiology is considered as the window of the healthcare institution and the radiologic technologists are the persons behind these state-of-the art machines. In the x-ray department, one of the divisions of radiology department, the x-ray machines are used for diagnoses of illnesses. For 100 years the film-screen system has been the imaging system of choice. This system uses radiographic film, screen and wet chemistry to generate an image just like conventional photography. Every RTs goal is to provide high quality images for accurate diagnosis; therefore each step is very critical. The RT must be equipped with knowledge and skills from anatomy, positioning and exposure techniques. One slight mistake can imperil the image and yields an unacceptable radiograph which entails repeat examination that primarily means additional radiation dose to the patient. This is one of the disadvantages of a film-screen system wherein once the film has been processed; there is no way to alter it. What you see is what you get. Fortunately, with the growing technology of imaging modalities came the introduction of digital imaging which follow the same concep t as digital cameras wherein brightness and contrast of the image can be changed and images can now be cropped. Its advantage compared to film-screen is very obvious, since images can be altered, repeat examinations, oftentimes is no longer necessary. The technology is superb and its debut has grown the curiosity of every RT whether it is efficient compared to the traditional system. And of course, it is. However, as with every other technology has its drawback. Since the new technology primarily uses computer and computer-aided equipments oftentimes do the entire job. The question lies wherein will the competence of the RT in terms of exposure technique factors be same as using the conventional way? Several international studies stated that because of the convenience of the system, the RTs using the machine oftentimes fail to consider the standard protocols in every technique selection because images can be manipulated later. Alteration of images from time to time should not be a daily scenario because manipulation sometimes interfere accurate diagnosis. As of the researchers knowledge, there are no known local related studies in the decline of RTs competence in using CR. One of the reasons may be this modality is still in the stage of introduction in the Philippines and that its implication is not yet intensively studied. But this does not stop the researchers to seek of finding out if there is indeed a decline in RTs competence with the new system. This study is a comparative-correlational research in determining the level of radiographic competence between film-screen system and CR on exposure technique factor selection. The main objectives of the researchers are to compare if there is a significant difference in terms of radiographic competence in the RT who uses film-screen from CR and to determine if the respondents profile and agency has a significant relationship in terms of radiographic competence. Base on the result of the study, the researchers will be able to assess the essential skills needed for the profession. Technolo gy indeed has helped us in many ways. However, without the competence of the professional manipulating the equipment is futile. This means that the technologist who has the sole responsibility of manning the state-of-the art equipment should not rely from technology, instead technology should rely on them. REVIEW OF LITERATURE This study primarily aims to compare the level of radiographic competence on exposure technique factor selection between film-screen system and computed radiography (CR). Exposure technique factor selection is an important foundation for these two types of image receptor (IR) or imaging system. Image receptor is a device that converts x-rays into visible light. Competence should not vary whether the radiologic technologist (RT) is using the conventional or digital system, otherwise, it will defeat the intensive study of the exposure techniques during the undergraduate years. Furthermore, providing appropriate exposure techniques is paramount in the profession since these techniques also mean radiation dosage on the part of the patient. According to Fauber Johnston (2012), the radiographers actions at the control panel directly determine the nature and the make-up of the x-ray beam. This means that the selected exposure technique factor is directly proportional to patient dose. In ad dition, it is the responsibility of the radiographer to learn the philosophy, factors and methods that minimizes ionizing radiation exposure to the patient (Callaway, 1996). This also means that an RT is providing quality patient care when he/she gives an adequate and necessary amount of radiation to the patient. Competence in Radiologic Technologist Klemp (1980) defined competence as an underlying characteristic of a person which results in effective and/or superior performance on the job. A competent person is imbued with the right knowledge, skills and attitude on a particular task. Other authors define competence as a cluster or related knowledge, skills, and attitudes that reflects a major portion of ones job, which has a relationship in the performance on the job that can be measured with well-accepted standards, and that can be improved with training and development (Parry, 1996). In radiologic technology, for example, an newly licensed RT already possess cognitive and motor skills at an entry level, however, it can only be enhanced through proper and consistent training in a chosen specialized field during the course of his/her work as an RT. Knowledge, Skills, Attitude As mentioned, competence is a combination of knowledge, skills and attitudes. These components are essential as a whole because the absence of one component greatly affects ones performance. According to Dowd (1996), knowledge as part of competence includes theories and concepts which were gained as a result of the experience of performing certain tasks. Furthermore, in the field of radiologic technology he added that knowledge includes job-specific terminology, methods of organizing information and an understanding of principles and generalizations. On the other hand, Hans Reynold in 1928 defined skill as combined mental and physical qualities which make it useful to industry. Knowledge if combined with skills is important in the workplace. Furthermore, one cannot develop a skill without knowledge and at higher levels, knowledge are converted to skills (Klieme, 2004.) The last component that determines competence is the attitude. The attitude such as beliefs, values, traits, and motives is a part of competence because it indicates the persons response to a particular event or situation. Attitude refers to the predisposition or mental state of individuals/users towards a product, ideas, or attributes. It also implies on mental readiness on a particular object or his attributes toward an object or his preferences. (Hulse Dowd, 1996). In the field of radiologic technology, competence does not only mean that the RT is equipped with the knowledge and skills but RT is also imbued with the right attitude and judgment to provide each patient with quality care On Radiographic Competence In the field of radiologic technology, one aspect of the profession requires competent skills in radiographic exposure factor technique. The said competence is essential especially in the diagnostic x-ray imaging, wherein exposure factors are the key to accurate diagnosis and providing radiation dosage to minimum level. For 100 years, film-screen technique has been the method of choice in radiographic imaging (Bushong 2009). Film-screen system uses radiographic films, radiographic intensifying screens and wet chemistry to make the image visible. Furthermore, this conventional system should adhere to the standards of the darkroom requirements. Film-screen system has the same concept as a typical conventional camera. In a film-screen technique, radiologic technologist should be certain on the exposure factors to be applied in a particular exposure because improper selection of exposure factors can lead to overexposure or underexposure of the film. Overexposure or underexposure degrades image quality and therefore, it can lead to rejection of film, thus necessitates the need for repeat examination. Repeat examination provides unnecessary dose to the patient and additional costs to the department. On the other hand, as with the other innovations in technology, diagnostic imaging has shifted its course from conventional to digital. Computer applications are employed nowadays in diagnostic imaging modalities. An appropriate analogy that is easy for most people to understand is the replacement of typical film cameras with digital cameras: images can be taken, immediately examined, deleted, corrected, and cropped, and subsequently sent to a network of computers. Computed radiography system (CR) is an affordable solution to digital imaging. Instead of the film, CR employs an imaging plate to capture x-rays and makes it visible when the plate is scanned into a computer and digitized it. Once the image is converted to data, it can be recorded on a laser printed film or can be transmitted and stored digitally. It has special features like manipulation or enhancement of the image. Its specialized software is used to image viewing with enhanced functions similar to film-screen system, s uch as contrast, brightness, and zoom. (dicomsolutions.com, 2011). Computed radiography has practical technical advantages compared with conventional techniques, such as wide contrast dynamic range, post-processing functionality, multiple image viewing options, and electronic transfer and archiving possibilities. In this system, image quality can be achieved because of the post-processing techniques that are not possible with film-screen system. This system is convenient for the technologists because the RT can compensate for exposure technique inaccuracies by adjusting the technique during post-processing phase of the image rather than that time of exposure. In radiologic technology field, competence means that the RT is equipped with the knowledge, skills, attitude and judgment to provide each patient with quality care. According to Olavidez (2005), competence is essential in the field of Radiologic Technology because RT is a fast growing profession; RT deals with human lives and most of all, the RT curriculum is not enough to prepare the students to be equipped with the skills necessary for the profession especially in the special fields of radiologic technology. For an RT to become competent, he/she should have undergone formal educational background followed by specialized training in their chosen field that takes months. As an RT, he/she should have comprehensive knowledge and skills in patient care, radiologic procedures and radiation dosage. Exposure Technique Factors Exposure technique factors influence and determine the quantity and quality of x-radiation to which the patient is exposed (Bushong, 2009). Kilovolt peak (kVp), milliamperage (mA), exposure time and source-to-image distance (SID) are the principal exposure technique factors. Furthermore, the said factors also affect image quality. Milliamperage and exposure time are the exposure factors that affects the quantity of radiation. Milliampere is the measure of x-ray tube current, whereas milliampere-second (mAs) is the produce of exposure time and exposure tube current. They directly affect the optical density (OD) of the film. Optical density is the overall blackening of the film. The darker the film, the higher number of x-rays is given to the patient. The higher the number of x-rays that are the given to the patients, the greater the radiation dosage they receive. Source-to-image receptor distance also affects the quantity of the radiation. The closer the patient is to the x-ray source, the higher dosage the patient gets. For chest x-ray, the standard SID is 72 inches, while for the other x-ray examinations, the standard SID is 40 inches. Kilovoltage peak (kVp), directly affects the quality of radiation. kVp is the maximum electric potential that travels across the x-ray tube. Since kVp affects the quality of th e x-ray beam, it also affects the quality of the radiographic image. Kilovoltage directly affects contrast. Contrast is the variation of densities on the film. The advantage of using higher kVp is that the patient will receive lower dosage of radiation because it will not be absorbed. However, higher kilovoltage produces more scatter radiation, thus increases the transmission of x-rays to the image receptor and degrades image quality. The best techniques to prevent scatter radiation are using beam restrictors such as collimator to filter low energy x-rays and to cut-off low energy rays using radiographic grids. By employing beam restrictors and grid will enhance image contrast because scatter radiation will be prevented. Furthermore, scatter radiation will also provide unnecessary dose to the patient. Therefore, exposure technique factor selection is essential. To provide quality radiographs and to limit patients to radiation should be a goal for every RT. According to Bushong (2009), RTs are required to use their skills to produce the best possible image with single exposure (Bushong, 2009). Otherwise, repeat examination will provide unnecessary radiation dose to the patient. Therefore, it is necessary for the RT to be equipped with knowledge and skills to manipulate these exposure technique factors to produce desired optical density, contrast, and image detail on the finished radiograph. RT in Film-Screen System In conventional film-screen system, before each examination, the radiologic technologist must select the optimum radiographic technique factors- kVp, mA, and exposure time (Bushong 2009). There are many considerations to determine the value of each factor and they are complexly interrelated. Contrast and Density are the photographic factors of the radiograph and it functions to make the image visible. Visibility of image is important so that anatomical image will appear for proper diagnosis. After each exposure, there is no way to manipulate its contrast and density and thats what makes film-screen system difficult as inadequate contrast or density entails repeat examination. Since manipulation of the image is not possible in this system, the RT should be certain with the technique factors prior to the exposure; otherwise, miscalculations can result to underexposure or overexposure. In a film-screen system, overexposure and underexposure of the image is considered unacceptable becaus e the important structures are not visible and thus it is not a tool for proper diagnosis. In other words, image quality is dependent on exposure factors. RT in Computed Radiography In CR system, image quality is not dependent on exposure factors. Digital image is unrelated to dose, kVp becomes less important. Since, image quality is not dependent on exposure factors, image can be manipulated. In a conventional system, the film serves as both image acquisition and display medium. With CR, the image plate serves as the acquisition medium but does not display the image. Since these functions are separate in CR, the digital signal can be altered to compensate for underexposure or overexposure and an acceptable image can be displayed on the monitor (Shephard, 2003). With CR system, post-processing is possible that helps enhance image thus allowing the RT to alter image contrast and density. Since image can be manipulated or modified, underexposure or overexposure is no longer a problem with this system, because it can usually salvage variations from the optical technique, whereas technical error with a screen-film system often requires a repeat exposure (Pizzutiello , 1993; Cesar, 1997). Therefore, with CR, technical errors are eliminated because of exposure variances that are possible with salvageable results, assuming adequate kilovoltage is used (Ballinger, 1999). On Assessment of RT Competence In order to know the competence of a professional, assessment plays a vital role. Assessment is important so as to evaluate if the RT is still competent to do the job. Since we are in the era of rapid technology, it may come to a point that we will just put our confidence on computers rather than our competence. According to Olavidez (2005), competence is an observable ability and it can be measured against set of standards. Assessment of competence is a combined knowledge, skills, and attitudes that reflect the current work practice. Furthermore, it can bridge the gap between workplace requirements and standard. Selection of exposure technique factor is of extreme importance because RT deals with exposing patients to radiation. Exposure technique factor is equivalent to the quality and the quantity of radiation that exits the patient, therefore, the RT should be precise in giving exposure technique factors. Providing appropriate radiation dose is necessary to prevent the patients from the hazards of the ionizing radiation, therefore prior to the exposure of the patient, accurate exposure techniques should be practiced. The issue of providing accurate techniques lies in a digital system, wherein images can be manipulated during post-processing. According to Fredrick Walker (medicalimagingmag, 2008), a radiologic technologist at Sharp Rees-Stealy in San Diego, CA, he pointed out if the image is too dark, we can manipulate the image using post-processing techniques like windowing or shadowing or to adjust contrast without having to repeat the examination. Furthermore, since image can be manipul ated during post-processing, it can encourage complacency rather than accuracy with exposure techniques which can result in overexposed or underexposed images (Medicalxray, 2010). In addition, according to Enfinger (2012), that it is true that the image can be adjusted, however, it is not recommended because the raw data from the initial exposure will contain information from scatter radiation that degrades image quality even if it is manipulated later. According to Shephard (2003), it is likely that digital imaging will replace conventional screen-film radiography in many modern medical imaging centers in the near future. It has already been stated that even if the image can be manipulated during post-processing, this should not be a practice because somehow it can deteriorate image quality which results in inaccurate diagnosis. One retrospective analysis of patients who had undergone lumbar spine radiographs for the diagnosis of osteoporosis compare diagnostic accuracy with screen-film versus digital radiography. The authors suspected that bone mineral loss could be more easily visible with screen-film imaging due to the fact that image contrast cannot be adjusted with this modality, whereas CR (and DR) images undergo digital post-processing techniques to maximize contrast. This could result in misleading results that confound diagnostic strength in osteoporosis. Therefore, this is a challenge now for the RT to maintain their competence amidst the aid of technology. Competence of RT is the foundation of providing quality patient care by providing appropriate radiation dose for accurate diagnosis. Synthesis The focus of the literature and studies cited was the radiographic competence of RT between film-screen system and computed radiography and it is through this study that the researchers can identify and compare whether their competence will differ based on the image receptor that is being used. In addition, competence in exposure technique factors is essential because this will also mean radiation dose to the patient. It has already been affirmed that the concept has been there for the past few years and therefore the present study is certainly not a new concept. Nevertheless, the researchers deemed it necessary to conduct a study assessing the competence of the RT for the benefit of the institution where they belong because the researcher wants to propose a professional program that could strengthen the foundation of the RTs. It is also important for the school to offer the programs since almost the RT from the different hospitals in Davao City are products of this institution. This study is similar to the other studies cited in this section because it stated on the effects of digital imaging on the radiographic competence of the RTs. Furthermore, previous studies dealt with the effects of image manipulation on image quality and it indirectly link to the competence of the RTs. Conceptual Framework In this view, the researchers attempted to assess the level of radiographic competence of the RTs in terms of knowledge, skills and attitude. Through assessing the competence of the RTs, the researchers are able to determine the level of radiographic competence; their strengths and weakness of radiographic techniques. On the other hand, the researchers identified the factors that can affect their competence, such as the respondents demographic profile in terms of age, sex, number of years in service and educational attainment and the profile of institution such as agency and its classification are also considered. To have a vivid picture of the study, Figure 1 served as the research paradigm SCHEMATIC DIAGRAM Independent Variables Dependent Variables Factors Respondents Profile Age Number of years in service Agency Private Public Image Processing Film-Screen System Computed Radiography Level of Radiographic Competence Knowledge Skills Attitude Figure 1 Schematic Diagram showing the relationship between the independent and dependent variables STATEMENT OF THE PROBLEM The study aims to compare the level of radiographic competence in using a film-screen system and computed radiography on exposure technique factor selection; specifically it aims to answer the following questions: What is the respondents profile in terms of: Age Number of years in service What is the agency of the healthcare institutions in terms of: Private Public What is the level of the respondents radiographic competence in using film-screen system on exposure technique factor selection in terms of: Knowledge Skills Attitude What is the level of the respondents radiographic competence in using computed radiography on exposure technique factor selection in terms of: Knowledge Skills Attitude Is there a significant relationship between the respondents profile and the level of radiographic competence in terms of: Knowledge Skills Attitude Is there a significant relationship between the agency of healthcare institution and the level of radiographic competence in terms of: Knowledge Skills Attitude Is there a significant difference in the level of radiographic competence between film-screen system and computed radiography in terms of: Knowledge Skills Attitude HYPOTHESES There is no significant relationship between the respondents profile and the level of radiographic competence in terms of: Age Number of years in service There is no significant relationship between the agency of the healthcare institution and the level of radiographic competence in terms of: Public Private There is no significant difference in the level of radiographic competence between film-screen system and computed radiography in terms of: Knowledge Skills Attitude DEFINITION OF TERMS Accuracy- refers to the degree of conformity of a measured or calculated value to its actual or specific value. Computed Radiography- is an affordable solution of digital imaging system that uses a photostimulable phosphor as the image receptor. Digital Radiography- an all-digital technique in which x-ray absorption is quantified by assignment of a number to the amount of x-rays reaching the detector; this is also called as cassetteless system. Exposure- measure of ionization produced in air by x-rays or gamma rays. Exposure Factor Selection. It is the factor set by the radiographer (kVp, and mAs) to produce visibility of structures in the radiograph. Film Screen System- is the conventional image receptor that uses radiographic film, radiographic intensifying screen and wet chemistry to visualize the image in the radiograph. Image receptor- is a device that converts x-ray beam into visible image. Level of Radiographic Competence- refers to the measure of the level of competence of the radiologic technologist in achieving goals and objectives in providing quality radiographs with minimum radiation dose to patients. Private hospital- is a hospital owned by a profit company or a non-profit organization and privately funded through payment for medical services by patients themselves. Public hospital- is a hospital which is owned by the government and receives government funding. SIGNIFICANCE OF THE STUDY This study seeks to determine if there is a significant difference on the level of the respondents radiographic competence in exposure technique factor selection between film-screen system and computed radiography; and to determine if there is a significant relationship on the level of radiographic competence between respondents profile and agency. Based on the results of this study, the researchers can identify the strengths and weaknesses of the RTs and if it shows significant decline in the competence of the RT in the CR system, the researchers will propose an enhancement program for the professionals. The said program will also be a part of the Continuing Professional Education (CPE), and it will be added to the CPE units needed to renew RT licenses. This study will be most helpful to the radiology department of the hospital to enhance Health Care Delivery by limiting radiation dose to the patients. Furthermore, determining the attitude toward the imaging system will help the department to reevaluate the mental and the emotional state of the RTs. Mental and Emotional state of the RT are important since they are dealing with patients. It is the responsibility of the RT to render quality patient care by providing appropriate radiation dose. Furthermore, this study will also be of most helpful to the schools offering radiologic technology as to intensify the foundation of the students in terms of exposure technique factors. Based on the result of the study, there may be a need to revise the curriculum to further intensify the skills of the RT students. Computed Radiography is not a part of the standard RT curriculum, and it may be one factor that affects the decline of competence on the part of the professional as well as the students. Chapter 2 METHODOLOGY This portion discusses the research design used, the research locale where the study will be conducted, the description of samples and the sampling technique, the instrument used, the details of procedure and the statistical analysis to answer the research problem. Research Design The study will employ a comparative-correlational research. To determine the difference between the level of competence in film-screen system and computed radiography, comparative study will be used. Furthermore, to determine the relationship between the respondents profile and agency between the levels of the radiographic competence, correlational design will be employed. Setting The study will be conducted from the selected hospitals in Davao, Digos and Tagum City employing either film-screen system and computed radiography. The hospitals using film-screen system are the following: Alexian Brothers Health and Wellness Center, Km. 4, McArthur Highway, Matina, Davao City; Davao Regional Hospital, located at Apokon, Tagum City 8112 and Davao Del Sur Provincial Hospital which is located at Lapu-lapu St. Digos, City Davao Del Sur. On the other hand, the hospitals using the computed radiography system are the following: Davao Doctors Hospital (DDH), E. Quirino Ave., Davao City; Southern Philippines Medical Center (SPMC), J.P Laurel Ave., Bajada, Davao City and Davao Medical School Foundation and Hospital (DMSF), Medical Drive, Bajada, Davao City. Participants The respondents of the study are the Registered Radiologic Technologists and Associate X-ray Technologists coming from the selected hospitals in Davao City employing a film-screen and computed radiography system. Moreover, the qualified respondents should be at least six months in service at the time of the evaluation. Measures The research assessment is composed of four parts. The first part of the assessment consists of questions pertaining to the profile of the respondents and hospital. The second part consists of questions on the respondents level of knowledge on exposure technique factor selection. The questions are specifically structured in such a way that assesses the respondents acquired knowledge on technique selection. Based on the results, the attitude in terms of respondents response in both film-screen and CR system will be categorized as follows depending on their mean score: Points Obtained Qualitative Description 30-25 Very High 20-24 High 15-19 Moderately High 10- 14 Low 13- 0 Very Low INTERPRETATION The aforementioned assessment form that will be used as instrument of the study is constructed and designed by the researchers as to measure the basic knowledge in exposure technique factor selection regardless of the imaging system used. Its validity and reliability was attested by experts of the field. Moreover, the third part of the assessment is an actual evaluation wherein the respondents are observed during x-ray examination. They will be assessed in the actual selection of the exposure technique factor and the outcome of the image. The said assessment is a point system; the appropriate the RT performs in technique factor selection and the acceptable the image, the higher the points. Based on the results, the level of radiographic competence in terms of respondents skills will be categorized as follows depending on their mean score: Points Obtained Qualitative Description 10 Very high level of radiographic skills 7-9 High level of radiographic skills 4-6 Moderately low level of radiographic skills 1-3 Low level of radiographic skills Low level of radiographic skills means that the respondents were not able to perform the appropriate exposure techniques and came up with an unacceptable radiograph. Moderately low level of radiographic skills me

Sexism in the Media and Music Industry | Essay

Sexism in the Media and Music Industry | Essay Introduction Sexism is the type of behavior created by a society through gender conditioning which equally degrades both men and women. â€Å"Sexism is the subordination of one sex, usually female, based on the assumed superiority of [another] sex† (Kendall, 2004, p. 76). It refers to a system of beliefs that objectifies and lowers the status of one sex and that creates reason of discrimination on the basis of this status. Examples of this attitude are sexist humor, sexist naming, sexual violence and employment discrimination. At personal level sexism refers to behaviors and attitudes that are used in everyday interactions. Gender or sex role related to the difference between men and women that are society or culture originated. SEXISM IN MEDIA In the few last years we have read and watched women who are not afraid to talk out about sexism attacks, abusively written about , threatened with hostile actions and being send aggressive and sexually detailed tweets, Facebook messages and emails. Almost every women have been on the receiving end of such abuse and I think every women should stand up for herself and be heard, writing this assignment can be just one small part to achieve change, people should realize how the media degrades women or the impact it has on individuals and our society. SEXISM IN MUSIC Popular culture takes everything to an extreme exaggeration, including this type of sexism, to earn profit. As the mainstream music industry that have grown over the last 10 years, the majority of the songs that are being played on the radio and channels are not appropriate, even the inappropriate words is replaced with something cheesy and age-appropriate ,it does not help or change the message hidden in this songs. In the article written by Tricia Ross â€Å"There are Bitches and Hoes,† she is addressing that rap/hip-hop and urban culture has often promoted the demeaning of women in the music industry. Popular old hip hop artists like Too Short, Dr. Dre, 50 Cent, and Snoop Dogg are among the few hip hop artists that are allowing the degrading of women. Snoop’s popular lyrics â€Å"Bitches ain’t shit, but hoes and tricks,† and Too Short’s song â€Å"Gangstas and Strippers† are so inappropriate for being released on the music industry. The hi p hop culture advertises the idea that being a pimp to a woman is completely fine. Their defense being that â€Å"they are talking about a reality of life and dare people to deny it† (Rose 322). Popular artist like Snoop tries to justify his song by saying he is not talking about all the women even though even though they don’t specify the type of women they sing or rap about. â€Å"There is no question that the sexism that‘s in our hip-hop videos is a reflection of how sexist men are in the world today. It‘s just that in the past things weren‘t so obvious† (Russell Simmons, co-founder of Def. Jam Records). Since its birth in 1974 till today’s popularity worldwide, hip-hop music has extremely changed. Nowadays in the hip-hop music and music videos, there is many explicit words that degrades women. In many music videos women have no individuality and are promoted as sexual playthings and eye candy. Artists, such as Eminem, Ludacris, R.Kelly, Lil Wayne, Robin Thicke and Chris Brown are among the many artist who describe women as objects of harassment or male controlled world by communicating that submission is a desirable action by woman. Most of the messages in their song glorify sexism against women including rape, abuse and advertise gender objectification and dehumanizes women mainly. Robin Thicke and Pharell Williams’s popular song in 2013 â€Å"blurred lines† created a controversy with the lyrics such as† I know you want it, But youre a good girl ,The way you grab me, Must wanna get nasty† ,well you cant know they want it unless they tell you they want it, he assumes she want it. It advertises and promotes attitude towards sex and consent. Many people have called the song a rape song, the song would have escaped censure if the music video, that had Robin Thicke, Pharell Williams and T.I all three of them dancing and goofing around with barely dressed girls and that is the clean version, the other version had topless models, this has generated its own separate but also overlapping controversy. People who have been calling this song completely offensive to women have a strong case. Nevertheless, the song is about setting a good girl free by telling and showing her that she really wants some crazy sex that she is not even asking for. Robin Thicke keeps repeating the lyrics I know you want it while his rapping partner T.I. raps Ill give you something big enough to tear your ass in two. In GQ magazine when Robin Thicke was interviewed, he said, We tried to do everything that was taboo. Bestiality, drug injections, and everything that is completely derogatory towards women. Because all three of us are happily married with children, we were like, Were the perfect guys to make fun of this. What underlies Robin Thicke’s depressing statement this that if the men respect their women, it is alright for them to degrade their women. The artist makes it sadly clear when he explains: People say, Hey, do you think this is degrading to women? Im like, Of course it is. What a pleasure it is to degrade a woman. Ive never gotten to do that before. Ive always respected women, not only is he saying it totally fine to degrade women, it’s actually fun. All issues in the world exist within these lines. The thought that it’s a â€Å"pleasure† to demean women after he had lived all his life respecting them is ridiculous. That it’s even funny or that he could do that because he is happily married with woman and has children is the thought of someone completely deluded, who has been living his complete life in a bubble of entitlement. Kanye West’s latest album has been accused for its sexist words against women, it also has been criticized by male and female critics alike as a very amazing, brilliant and bold album. Most of the attention and reviews focused on Kanye West’s potential sacrilege and harmful use of racism, few people called out his offensive and degrading attitude towards women. â€Å"Took her to the Bleau, she tried to sip the fountain/ That when David Grutman kicked her out/ But I got her back in and put my dick in her mouth.† Those are some lyrics from Kanye West’s first track, â€Å"On Sight,† which seems to refer directly to West’s girlfriend and mother of his baby girl Kim Kardashian and her relationship with Grutman, who is one of the people in-charge of Fontainebleau hotel in Miami, which would means he wrote this disgusting lyrics about the women he allegedly loves and about to marry. West himself was raised by a single working mother, whom he respected and loved. He was raised by a feminist, although she was never named that but She was a strong-willed woman who had raised an artist who both claims to completely inspired and completely, purposely sexist. The most interesting fact about hip-hop artists using this language towards women to be alright is the women’s reactions and behavior while listening to this music .When a young woman, a fan of the certain artist, listens to lyrics in the song like â€Å"bitches and hoes,† the hip hop musician is encouraging fans to imitate the behaviors and acts of these so-called â€Å"bitches and hoes.† Women participate not only in the acts these rappers are rapping about but also are featured in the music videos. These women who participate in this videos are called â€Å"video hoes† or â€Å"video vixen. When a women participates in this behaviors or staring in these rapper’s videos and even singing along in their car points out that they are okay with sexism. Being against sexism in a society or culture that takes advantage of it is not very easy, in a system that rewards us for participating. In another parts of the world, a group consisting of all girl Indian rock band have been disbanded after being targeted online by hate campaigns and have been issued fatwa (Islamic legal opinion handed down by an Islamic religious leader) against them . Pragaash (meaning â€Å"First Light† in Kashmiri) have won the third place in the battle of the bands a competition that’s being held in the Muslim dominated Kashmir, but the attention they gained after their achievement in the competition was so horrible that it caused them not to only stop their performances but to end their ties to the music industry, even one of three band members have fled her city to another. These girls have been called â€Å"whores† and â€Å"prostitutes† by these online hate campaign members and are being called indecent by the issued fatwa against them, while they were all wearing jeans, scarfs and long-sleeved shirts/jackets. While many members of both local and online communities have shown their support for the band members, others have being continuously threatening the girls and their immediate families, and they accused the girls of western-style culture influence. The nature of this matter is obviously affected by culture and religious differences but the main fact remains the same, that sexism is common around the globe. It also asks the question of how much more do we need to develop before it is universally know that this type of act is not simply unfair or harmful but that it is also a crime.

The Tragedy of Human Nature in Shakespeares Othello :: GCSE English Literature Coursework

The Tragedy of Human Nature in Othello   Ã‚  Ã‚  Ã‚   In the tragedy Othello, Shakespeare creates a mood that challenges the way a person sees his or her self and the world. Subjects like racism, sexism, love, hate, jealously, pride, and trickery are thoroughly developed in the play of Othello to enable the audience to view the characters and also themselves. The Shakespearean tragedy of Othello was written in a time of great racial tensions in England. According to Eldred Jones, in 1600 just three years before Othello was written, Queen Elizabeth proclaimed an Edict for the Transportation of all "negars and blackmoores" out of the country ("Othello- An Interpretation" Critical Essays 39). It is in this atmosphere that Shakespeare began the masterpiece of Othello, a drama about a noble black Arab general, Othello, who falls in love with and marries, Desdemona, a young white daughter of a senator. From the above knowledge one may conclude that Shakespeare wrote Othello to express that all people, of all ethnicity, are ba sically the same in human nature. Shakespeare borrowed the idea of Othello from an Italian love story by Giraldi Cinthio. However, Shakespeare focuses more on the differences in color and age between Othello and Desdemona than Cinthio. Shakespeare does this to escalate Othello’s isolation from the rest of Venetian society and to display Othello’s vulnerability due to his color. In the tragedy not only is Othello susceptible to weaknesses but so is every major character . The tragedy reminds humans that even one’s good nature can be taken advantage of for the worse. The drama Othello expresses, through relationships and emotional attitudes, a theme that all humans are vulnerable to destruction even if they are in positions of power and glory. All the relationships in the play are used to demonstrate the vulnerability of people when involved personally with other people. Each of the relationships in Othello portrays insecurities in each person, except Iago. In fact, all of the relationships with one character, Iago, are focused around him and his devilish plot for the demise of Othello. However, most of the relationships in Othello bring about unintentional frustrations and vulnerabilities. The marriages in Othello are the most important relationships in conferring vulnerability because they bring out the best hopes and attitudes, and the worst fears and emotions in each character. Shakespeare, in designing Othello’s marriage to Desdemona, shows that although one can truly love a person, the need for human control can destroy any relationship causing heartbreak and turmoil.

The Power of Delegation Essay -- Delegate Engineering Management Essay

The Power of Delegation Delegation is a management tool that can be used to empower or when abused can be a detrimental force in a company. Delegation can aid employee growth and development while getting the job done efficiently. The true purpose of delegation is to accomplish the task by assigning it to someone else (Blair, 1992). Many misunderstand the concept of delegation and therefore either will not delegate or improperly apply the principle which provides unsuccessful results.   Ã‚  Ã‚  Ã‚  Ã‚  The primary reason to delegate tasks is to get the work done. The manager must be wise enough to know that he or she cannot be everywhere and do everything. A manager must also realize that along with the assignment of the job to the subordinate, the authority to complete the task must also be given. The delegation of authority is the hardest, most difficult part for some in management positions. If the task is assigned without the authority to use independent discretion the result is frustration and incomplete production. The manager must clearly communicate the expected result also ensure that the subordinate is properly trained and/or has the required skills needed to accomplish the assigned task.   Ã‚  Ã‚  Ã‚  Ã‚  Communication is a major component of successful delegation. A system of regular exchanges of information between management and employees ensure that each party is aware of what others are doing (Blair, 1992).   Ã‚  Ã‚  Ã‚  Ã‚  My current employer is a nonprofit organization, which is run by a Chief Executive Officer/President who was hired 22 years ago. Her background is in education, as a principal, with a master’s degree in Education Administration. The CEO answers to a board of directors, which have been very good at delegating the responsibilities of running the corporation to the CEO. The board meets monthly to receive reports on the activities and financial status of the facility but other than that have no real hands-on role in the management of the company.   Ã‚  Ã‚  Ã‚  Ã‚  The CEO has a very different approach to delegation than the board of directors; she tends to micro-manage her staff. Her idea of delegation leans more to assignment of a task and proceeding to dictate exactly how she desires the task to be accomplished or assigns the task without giving authority to carry it out. The CEO makes assignments to members of her Corporate Leadership Team (program direct... ...tion for his staff. The director is not confident in his own competency yet feels the need to improve upon the work his staff produces. This is not a simple problem because the director, a vice president in the company, needs to work out personal issues in order to stop the offending actions. He can however recognize that the problem exists and redirect his interference. Overall this company would benefit from formal training in the functions of management along with methods of applying the principles of management in their own jobs. A section on delegation would need to consist of the definition of delegation, the importance of communication, developing effective and efficient controls, how delegation aids in employee development, how to maintain proper access or assistance to the delegate and awareness of the possible outcomes and failures when using delegation as a management tool (Blair, 1992). References Blair, GM, The Art of Delegation, IEE Engineering Management Journal, vol. 2, no. 4, pp. 165-169, Aug 1992. Retrieved August 19, 2005, from University of Edinburgh School of Engineering and Electronics web site: http://www.see.ed.ac.uk/~gerard/Management/art5.html

The Place I Have Visited for Holiday

The Place I Have Visited For Holiday Last Chinese New Year would be my first one week break after entering the life of a college student. It was such a pleasant relieve because I do not think I could take another pressure after my mid-term examination. My friends from other colleges were also having their break from college so all of us decided to go for a short trip to Pulau Pinang. There were a total of nine people including myself. Originally, we planned to take the train to Pulau Pinang but they were out of tickets due to the festive celebration.So we took the bus instead. On our way there, the bus made a pit stop at Tapah. Most of my friends went down because it was just so cold on the bus but I decided to stay in. As the bus started to continue the journey to Pulau Pinang, I realised that my friends were not on the bus. And then I received a phone call from one of my friends saying that they were left behind. I quickly went to the driver to ask him to pull over so that my frien ds could catch up and get on the bus. Luckily, they were not too far behind.The journey took about six hours due to heavy rain. We reached Butterworth at around dawn. After that, we had to take the ferry to cross over to other side to get to Batu Ferringhi, Pulau Pinang. We were all really excited to finally arrive in Pulau Pinang but exhausted at the same time because of the long journey. So we decided to straightaway go to the guest house and check in. We spent the rest of the afternoon getting some rest before heading out to the beach which is just in front of the place we were staying at.After enjoying the view and playing some volleyball at the beach, we went for dinner at Gurney Drive. There was a wide variety of food to choose from. Each and every one of us bought different kinds of food then we exchange with each other and taste them. The food there was very delicious and tasty. We even took away some, in case we get hungry later. Then all of us went for a walk at the Ferrin ghi Night Market. There were so many tourists walking around too. We stopped by Sixty Nine Mansion to have some drinks before we head back to our guest house.The next day we checked out around noon and we took a train back home. We reached Kuala Lumpur safely later that night. In conclusion of our short trip to Pulau Pinang, it was truly a memorable experience. Pulau Pinang is definitely one of the most beautiful cities in Malaysia. Pulau Pinang is also an exciting place to visit because it has so many attractions to offer. There are so many things to see and so many other things to do. All in all, Pulau Pinang is surely an amazing place to go for a short trip or vacation.

Should College Tuition Be Based on Major

Professor Johnson EC 111H 26 October 2012 The Problem with College Tuition Every year, students wishing to attend college are faced with the steep price that comes with their prospective education. For many, the belief that it will play dividends in the long run is enough reason to pay the high price. However, college majors have a wide variance of starting median salaries, which leads to the question of whether or not tuition should be based on your field of study.Students knowing they will be making less than another student after graduating should not be required to pay the same tuition. College tuition is too high. Since the demand for an education and the supply of schools are both high, cost should be low. What we see, however, are colleges taking advantages of what people see as necessary in todays society, a college degree, and raising the prices in awareness people will pay it no matter what. Keeping the same system we have today will not fix the amount people are paying.Bas ing tuition off majors can change what universities are charging for the better. However, there is the question on what majors you raise. Many argue that the higher paying jobs should receive the increase, while others say the degrees in demand should stay the same or lower, while the other not as important majors deserve the raise. While the concept of basing tuition off majors sounds simple enough, it brings about a number of problems. The first and perhaps biggest problem is that the majors with a higher tuition receive would more funding.This leads to better professors, more resources, and an overall better education. Engineering majors, for example, have the highest average starting salary according to TIME Magazine. If their tuition was increased because of the potential monetary benefit, than the university would have the obligation to focus more on that major than a social work major, who are paid the least on average. Not only could it impact the universities allocation of funds, it could also influence people’s decisions on why they are picking a certain major.In the state of Florida, for example, they are trying to change the state’s public universities change to base tuition off of your major. Their belief is to keep the costs down of the majors that are important to the state. If the state needs more social workers or engineers, then those costs would stay low, while other â€Å"unnecessary† majors tuition is increased. Also, there is again an emphasis in the programs the state needs, meaning the funds of the college are going to the degrees high in demand.If students only focus on what the state sees as important, it could cause a lack of students in other equally important majors. Some argue it is not fair to send a drama major deep into debt and leave an engineering major well of right out of school. However, if it will stimulate the economy and add more jobs, than you can argue putting an emphasis on higher demanded degree s is necessary. Since it is our own tax dollars that they are using at these public institutions, it is in our own interest to have students who will further our economy rather than be unemployed after graduation.On the other hand, The University of Nebraska-Lincoln charges on based on starting exit salary. They charge an extra fifty dollars per credit in their business and engineering programs. They believe that since the programs are more demanding, take more resources to complete, and lead to higher salary If you look at the highest paid majors, you see it dominated by engineering and business degrees. A petroleum engineering major makes on average $98,000 out of college, while an economics degree could earn you $48,500, but $94,000 in the long run.This is attractive to many students, who desire to be making high salaries. With the high salary comes hard work, and the hard work put in is worth more. Engineers, for example, require labs and experiments that cost large amounts of m oney. Doctors have to study in hospitals and take hand on classes that also consumes university budgets. On the other hand, English majors are focused more on their books, which are individually expensive, but don’t cost universities much money.Universities should be obliged to allocate funds into the degrees that benefit them the most. They should not have to put as much money into a degree that does not make them money, as colleges are a business. There is no clear-cut choice on which way this system will work most effectively. It is obvious that both systems have their pros and cons. While one system favors government interest, the other favors university interests. Either way, people will be affective both positively and negatively. The way the state of Florida is approaching this looks stronger.If students who are going to help out the economy are rewarded by lower tuition, they will be more inclined to do so. And the degrees will start to vary, because once the need for doctors is filled, a state could now realize there is a need for economists. Also, if students are aware of what degrees business are most looking for, than there will be a better chance of them being hired straight out of the completion of there degree. College tuition needs to change, and basing it on your major is a great way to start.